For luxury goods and consumables, consumer trust is paramount. — No other industry attracts as many fakes, counterfeits, and knock-offs as top-tier luxury merchandise. Since brand reputation is a primary value proposition, it is critical that clients can be sure that the products they are buying are genuine. As brands in the space turn to blockchain solutions for trustless authentication…

In the coming decades, the world’s collective response to unprecedented biological damage will demand solutions at an increasingly rapid pace. At the same time, humanity faces fundamental challenges to its methods of organizing and incentivizing human effort across industries and borders. …

PRüF Protocol, the premier next-generation tokenization protocol, has joined the Enterprise Ethereum Alliance (EEA), enabling critical new opportunities for collaboration with industry leaders and standards organizations. “We expect that EEA membership will serve as a powerful platform for us to help to steer asset tokenization efforts to ensure a vibrant…

One of the things that can be challenging to explain to newcomers is how the PRüF protocol is unique and why it matters so much for the future of tokenization. When we talk about PRüF, we often talk about the different features that it has. PRüF has multiple, permanent, future-proof…

Hello, PRüF community! As we prepare for our first listing, I would like to remind everyone of some essential facts about PRüF. PRüF is a next-generation tokenization protocol designed to enable entirely new types of customer participation in physical and digital goods while delivering an enterprise-grade tokenization solution that will…

It is a widely repeated figure that Bitcoin uses more electricity than a small country. What is not nearly as widely known is that more than 70 percent of the electricity used in bitcoin mining is renewable energy. …

The key to NFT finance and the Metaverse. — PRüF is the decentralized low or no-code solution for brands and artists to tokenize and create verifiably authentic assets on the blockchain. With advanced features, rich media storage, and future-proof upgradeability, PRüF assets are designed for permanence — offering an exceptional value proposition to end users. Some of the essential…

Unstoppable domains, Permanent NFTs — Oct 21, Santiago RD PRüF protocol CEO Clifford Smyth announced a collaborative effort with Unstoppable Domains, opening the door to streamlined brand verification for PRüF assets and enhanced value for Unstoppable Domains clients. In addition to supporting login with Unstoppable domains, PRüF will be recognizing Unstoppable as a Verified Identity…

Of the many problems that plague legacy NFT implementations, none is as pernicious as the way that URIs work for most platforms. A Uniform Resource Identifier (URI) is a unique sequence of characters identifying a resource used by web technologies. Typically, it consists of a web address (domain) followed by…